Memory of Objects (What)
Spatial Configurations (Where)
Temporal order of the scenes (When)
The mission of Designers is to sew beautifully “What” “Where” “When” altogether.
Visual beauty is perceived by an interplay of all three kinds of light, though one is usually dominant. It is therefore of first importance to plan lighting whether creating a new structure, altering an old or making existing conditions tolerable. By the Judicious and artful control of these three elements you can make an imagined water-color rendering become the real thing, become your idea of the beauty of architecture or decoration. These three kinds of light make it easier to see (focal glow), make surroundings safe and reassuring (ambient luminescence) and stimulate the spirit (play of brilliants). - Richard Kelly
Branding is storytelling. Retail shops highlight the most memorable moment in that story and serve the fabulous experience to consumers.
Green dream is about the movement for you, for us, for the Earth. It is a reaction to the problematic conventional food supply chain, environmental pollution, and high demand for better food, better life.
As the harmony between main characters and sub-characters creates a synergy of the movie, all components in the space have their role in completing a balanced atmosphere.